Awarding Institute: 

Marketing is an essential part of any business and its graduates are in high demand in today’s modern business environment.

Understanding basic needs of an organisation and its target audience is a highly challenging skill.

The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

Programme Structure: 
Year 1 Year 2 Year 3
  • Learning From Practice & Reflection
  • Core Business Skills
  • Principles of Marketing
  • Accounting for Business and Management
  • Understanding the Global Environment
  • Organisation Studies
  • Business Ethics
  • Operation Management
  • Introduction to Strategic Management
  • Marketing Intelligence
  • Marketing Communications
  • Marketing Management
  • Business Research Dissertation 1
  • Corporate Strategy
  • Critical Issue in Marketing
  • Industrial Placement
  • Business Research Dissertation II
  • Consumer Psychology
  • E-Marketing
Entry Requirements: 
  • Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
Career Opportunities: 

With the excellent grounding in business offered by this degree, you will be ready for a career in any business area, ranging from the Human Resources, Marketing, Operations, and/or administration.