BA (Hons) Marketing
The success of any organisation depends on the business marketing strategies. It is key to determine the growth of an organisation and it has much to offer the new generations, both in the local and international arena.
Students in pursuit of the marketing Degree will learn techniques of being a flexible and skilled communicator. You will be trained with new technologies, product and service innovations of the marketing discipline. Upon developing your critical understanding of the subject, we encourage developing skills and personal capabilities that allow you to be competent for available career opportunities.
|Semester 1||Semester 2||Semester 3|
Electives for Year 1
Choose 1 Elective
- Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
As graduates from the Marketing field, you contribute your expertise in:
- Sales management
- Consulting and marketing research
- Branding consultant