Awarding Institute: 
Overview: 

MOHE Approval Number : R/321/6/0111 (15 August 2016)
MQA Accreditation Code : MQA/FA4123
Duration : 3 - 6 years
Intakes : Jan, May, Sept

Be an expert communicator with SEGi University’s Professional and Continuing Education (PACE) programme in Mass Communication. Pursue a Bachelor of Mass Communication (Honours) degree using the online learning approach: Independent and Supported Learning. With PACE, you will be able to learn at your own speed using online materials, scheduled workshops and web conferences. Obtain knowledge in mass communication practices, be equipped in building a great foundation in management and understand the latest trends in mass communication. Projects in PACE are practice-oriented, allowing you time and space to master and apply theoretical knowledge gained during your internship.

The Blended Learning Approach is customised to meet the needs of adult learners who are mostly studying online. With this approach, you are only required to attend intensive revisions at the nearest authorised SEGi location once a month. The Blended Learning Approach will give you the opportunity to maintain your work-life balance as you have the freedom to study at your own pace, which will lead to a degree from SEGi University.

Discipline: 
Programme Structure: 

Discover various subjects * for you to explore as you progress further into the programme. The modules help you develop a complete understanding of PACE – Bachelor of Communications (Honours).

Year 1 Year 2 Year 3
  • Understanding Broadcasting     
  • Understanding Journalism     
  • Communication English     
  • Understanding Public Relation    
  • TITAS / Bahasa Melayu Komunikasi 2
  • Integrated Marketing Communication    
  • Corporate Communication     
  • Hubungan Etnik / Pengajian Malaysia 3
  • Creative Writing     
  • Media Technology & Practices   
  • Understanding Advertising     
  • Psychology in Communication    
  • Managing Media and Business   
  • Social Media and PR Practices  
  • Sociology of Media & Culture  
  • Public Opinion and Propaganda   
  • Bahasa Kebangsaan A / Effective Listening
  • Mass Comm. & Stories of Mass Media
  • Media Law, Power & Public Opinion 
  • Personal Health Management    
  • Creative & Innovative Publishing   
  • Theory and Principles of Communication  
  • Business Ethics     
  • Environmental Management & Technology   
  • Entrepreneurship Development     
  • Communication & Campaign Management   
  • Research Methods   
  • Media Relations and Publicity (PR)
  • Industrial Training     
  • Pengurusan Ko-Kurikulum     
  • Research Project     
  • Public Relations and Media Writing  (PR)
  • Strategies and Practices in Public Relations (PR)

* All subjects are subject to change.

Entry Requirements: 
(i) A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; 
OR
(ii) A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent;
OR
(iii) A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent;
OR
(iv) A Diploma in Media and Communication or its equivalent;
OR
(v) Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.

 

* NOTE : The requirement for credit in English subject at SPM level for candidate in category (i), (ii), (iii) and (v) can be waived should the qualifications contain English subject with equivalent/higher achievements'.

For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 5.0 OR its equivalent is needed.

Career Opportunities: 

As you graduate from the programme, you will be able to choose from a variety of jobs in the communication field.

  • Public Relations Specialist
  • Media Planner
  • Media Relations Specialist
  • Strategic Planner
  • Social Media Manager
  • Marketing Communication Specialist
  • Corporate Communication Executive
  • Copywriter