Overview: 

Fee : RM 3,000

The programme will prepare you with in-depth concepts of mass communication with an emphasis on digital broadcasting. This programme is a stepping stone for those who have a passion for reporting, camera operation or other broadcasting jobs in the new digital media industry.

The Digital Revolution has seen many industries moving towards digitalisation. SEGi University's Executive Programme in Digital Broadcasting will equip you with the fundamentals in media production, directing, scripting, editing and post-production in the new digital media industry. For more information about this programme, how you can claim for HRDF and attain an accredited degree with a 30% credit transfer via APEL C, please contact [email protected] or call +603-6145 1788.

Discipline: 
Programme Structure: 

SEGi's Executive Programme in Digital Broadcasting will give you the necessary exposure in media production, directing, scripting, editing and post-production in line with the latest trends in relation to the new digital media industry.

Common Subjects Specialize Subject
  • Mass Communication & Stories of Mass Media
  • Theory & Principles of Communication
  • Public Opinion and Propaganda
  • Editing & Post Production
  • Radio Broadcast Journalism
  • Principles of Reporting

Mass Communication & Stories of Mass Media

Course Objective
This course provides an introduction to the field of Mass Communication covering on theories and practices of mediated communication. Insights into foundational ideas in the study of communication, drawing on examples of communication practice from contemporary society, and the historical development of mass media communication.

Course Outcomes

  1. Describe the roles and functions of mass communication industries.
  2. Critically reflect on the implications of contemporary social, economic and technological trends for communication professions and professional practice.
  3. Understand theories of mass communication in the new economy and apply basic research skills to locate, summarize and review literature and online resources.
  4. Understand and position ourselves as a future communication professional in the new economy.

Theory & Principles of Communication

Course Objective
The course helps develop the ability to describe a range of core models and theories and to use them to consider the various influences of messages. Students will explore the rapidly fragmenting media environment against the value systems of a society, including interactive communication system.

Course Outcomes

  • Describe and discuss the theories and principles of communication.
  • Demonstrate how selected theories and models are used to explain specific phenomena.
  • Critically evaluate communication theories and models as well as to link them with the practice of mass communications.
  • Identify and describe a theory and model in graphical or diagrammatic forms.

Public Opinion and Propaganda

Course Objective
The course will examine how people think about politics: where they get their information and why, and how well that information prepares citizens for democratic engagement. The course will also examine the extent to which powerful interests are able to shape what we see and even what we think, and the consequences that has for popular self-government.

Course Outcomes

  • Demonstrate an in-depth knowledge of public relations campaign theory and practice and an understanding of planning, implementation and evaluation processes in public relations campaigns.
  • Analyze an organization’s internal and external environments to inform decision-making in public relations strategy development and planning.
  • Develop a public relations strategy and plan to meet a client's stated need, showing an appreciation for resource and timing elements in campaign design.
  • Present persuasively and defend a public relations campaign to a commissioning client in small groups.

Editing & Post Production

Course Objective
This advanced class will teach industry quality, non-linear video editing and post-production techniques. Learners will work with professional visual effects software to apply 3D (three-dimensional) animations and high-level visual effects to their video projects, and use production and image editing software to author professional quality DVDs (Digital Video Discs).

Course Outcomes

  • Apply techniques for adding effects to sound and video productions to produce different moods.
  • Use authoring tools to produce finished outputs.
  • Demonstrate ability to use the advanced features of Avid Xpress and/or After Effects.

Radio Broadcast Journalism

Course Objective
Introducing to a number of technical and non-technical skills, including script writing, directing, and hands-on camera and studio skills such as lighting, sound and editing. This course will also examine the history of video today and future trends.

Course Outcomes

  • Explain the major differences between audio and video platforms.
  • Record audio material Prepare and conduct broadcast interviews.
  • Identify stories and prepare research briefs. Write news copy for radio. Read & deliver an audio and video script

Principles of Reporting

Course Objective
This course introduces learners to the world of journalism: the culture, commerce, ethics, history, working conditions, rights, responsibilities, standard practices, and effects of evolving technology. Learners learn about the nature of a journalism career and gather information that will serve as a foundation for their future journalism skills.

Course Outcomes

  • Display a wide and applicable knowledge of current issues with a bearing on the news.
  • Display an informed understanding of the roles and options of journalists and other media practitioners in contemporary society.
  • Practical understanding of the news reporting assignments - Commitment to accuracy and precision in all facets of news reporting.
Entry Requirements: 

Anyone can enroll.

Career Opportunities: 

After completing the Executive Programme in Digital Broadcasting, you would have developed good communication skills, learned creative techniques, and enhanced the technical knowledge and abilities required for a career in the media industry.