This programme is designed in such way that upon successful completion of the programme, you should be able to demonstrate and appraise enhanced knowledge relating to the study and practice of Corporate Communication. Also, you will process large volumes of info, and strive to become lifelong learners by staying abreast of knowledge, theories and development in the study field. This programme includes a requisite of corporate communication practices such as managing, presenting, negotiating and organising skills.

The students will get to work in a group to originate, organise, and disseminate researched ideas verbally, in writing ads through visual presentations. Imagine applying enhanced ICT skills to critically evaluate technology for producing effective and creative solutions to problems relating to the programme. The students will essentially relate to others and readily act as communication experts to initiate resolutions to quandaries, where appropriate. This programme will allow the students to perform as corporate communication professionals and essentially address issues concerning values, norms and ethics within the community. Upon graduation, you will administer functional teams and autonomously seize chances, take risks and compete within the revolutionised market.

Programme Structure: 
Semester 1 Semester 2 Semester 3
  • Advanced Psychology in Communication
  • Advanced Corporate Communication
  • Legal and Ethical Issues in Corporate Communication
  • New Media and Communication Strategy
  • Corporate Media Relations
  • Crisis Communication
  • Corporate Advertising, Image & Identity
  • Video Production for Corporate Communication
  • Research methods in Corporate Communication
  • Corporate Sociology
  • Issues in Public Communication Campaign Management
  • Corporate Writing
  • Final Project*

*Each student may choose between a 20,000-word dissertation and a 5- minute PSA video production

Entry Requirements: 
  • Bachelor degree with a minimum CGPA of 2.5
  • Minimum 5 years working experience in relevant fields
Career Opportunities: 

Marketing Communication Manager, New Media Strategist, Community Manager, Brand Manager, Corporate Communication Officer, Director of Corporate Affairs, Online Marketing Director, Head of Public Relations and Media Relations or Social Media Manager.