The centre for Continuing Education (CCE) at SEGi collaborates with professional bodies to develop and deliver high quality training courses that cater to individual learners to facilitate their career advancement, as well as employers seeking development opportunities for their employees.

We target executives, managers and leaders in the business and working environment, as our courses are designed to keep them well informed of current trends and practices in the face of ever-changing challenges. We work closely with Human Resource personnel of SMEs, business leaders, practitioners to identify specific training needs and at the same time co-develop courses to meet the industry and organisational objectives.

CCE is also compliant with HRDF (Human Resource Development Fund) requirements. All our qualified and experienced trainers and facilitators ensure that the best in each and every individual is made possible.


Achieve productivity through effective strategic marketing management techniques

This course covers:

  • Understanding the major concepts and tolls in marketing
  • Recent PESTEL trends and scenarios
  • Marketing audit and decision-making
  • Marketing segments, target marketing & consumer behavior
  • Customer relationship management
  • Delivering services & quality
  • Marketing processes and challenges
  • Case study

Gain that extra edge on financial matters within your organisation

This course covers:

  • Understand the accounting environment
  • Mastering accounting processes and concepts
  • Financial reporting and interpretation
  • Management accounting for performance evaluation
  • Short-term decision making
  • Budgets and long-term decision-making
  • Performance evaluation
  • Case study: Discussion and presentation

Get the grasp on important financial management concepts

This course covers:

  • The world of finance
  • Essential concepts in finance
  • Short-term financial management decisions
  • Pricing and decisions
  • Long-term financial management decisions
  • Budgetary control & financial planning
  • Case study

Understand the influential aspect of a manager

This course covers:

  • Understanding behaviour in organisations
  • Managing individual behaviour at work
  • What motivates people at work
  • Organisation decision-making process
  • Effective leadership for an organisation
  • Managing group behaviour at work
  • Organisational culture and its implications
  • Designing effective organisations
  • Corporate social responsibility

Be an expert in establishing operations & quality management methods

This course covers:

  • Introduction to operations and services management
  • Implement quality policies
  • Tools and methods for analytic studies
  • Re-engineering product and process design:
    Business process reengineering
  • Capacity-building strategies
  • Strategic approaches to inventory management
  • Strategies for operation and facilities management
  • Project management and planning
  • Case study and discussion

Gain advantage and be an asset in today’s challenging economy

This course covers:

  • Introduction to economics, market forces, determinants and intervention.
  • Elasticity of demand and supply: Measures and applications
  • Market structures: Perfect competition, monopoly, monopolistic competition, oligopoly
  • Economic growth: Concepts, measurement, cycles
  • Production cost theories, pricing, employment and market reforms.
  • A macroeconomic model: Aggregate demand and aggregate supply
  • Monetary system, policy, government budgets and fiscal policy
  • International trade
  • Case study discussion


Gain the competitive advantage as a corporate leader using strategic management

This course covers:

  • Introduction to Strategic Management
  • Organisation external environment
  • Strategic capability
  • Strategic purpose
  • Strategic choice
  • Corporate Strategy
  • Globalization and network strategy
  • Strategic in action

Gain the extra edge in entrepreneurship practices and processes as an excellent business leader

This course covers:

  • Introduction to entrepreneurship
  • The nature of entrepreneurship
  • Examine factors that trigger entrepreneurship
  • Creativity and innovation
  • Options for going into business
  • Financing new and growth business
  • Managing growth and transition
  • Preparing a business plan

Take a quantum leap forward and face the challenges in today’s international economy

This course covers:

  • Theories of international trade
  • Government influence on trade
  • Regional economic integration and cooperative agreements
  • Foreign direct investments
  • World financial environment & exchange rates
  • Country evaluation and selection
  • Control strategies
  • Global manufacturing and supply chain management
  • Multinational finance function
  • Case study and presentation

Master the process of managing a successful project

This course covers:

  • The project environment
  • Systems, strategy and governance
  • Project scope and management
  • Project time management
  • Project financial management
  • Project quality, risk management and procurement
  • Project obsolescence and upgrades
  • Project integration, management and termination
  • Project assignment

Be an expert in decision-making through efficient business research

This course covers:

  • Introduction to business research
  • Problem identification
  • Literature review
  • Research design: Qualitative methods
  • Research design: Quantitative methods
  • Data collection
  • Data analysis
  • Theory development